ADVERTISING SALES REPRESENTATIVE
Making The Advertising Work
Good newspaper ads need to stand out. A white-on-black format catches the eye. Use a different font than that of the news text, but don't use too many different fonts in one ad. If a business has a logo, use that in the ad so readers will connect with the business. The ad should have one message, and it should explain how the product or service will benefit the customer.
Radio ads must get the listener's attention within three seconds. They can use the voices of local broadcasters or amateurs, which gives the ad a sincere touch. Radio is all sound, so you can use music and sound effects.
Television ads should not confuse the viewer by showing too much. To get a head start, watch TV ads and figure out what you like and don't like about them.
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