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MARKETING AND PUBLICITY - Publicity: Independent Publicist • Press Agent • Publicist • Public Relations, Director Or Fan Club President

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Marketing and publicity people are an artist's link to the media. They fulfill many of the same functions as their record company counterparts. However, they are generally able to focus their energy on a specific artist or project because they have smaller rosters of clients and fewer corporate business tasks. Being independent also allows marketers to specialize in areas. This chapter covers two main areas: the more traditional role of independent Publicity and some of the diverse possibilities of Alternative Marketing.

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MARKETING AND PUBLICITY - Publicity: Independent Publicist • Press Agent • Publicist • Public Relations

The publicity staff strategizes campaigns and coordinates all publicity efforts, including national media, television, syndicated radio, and tour press. To succeed, you should have good phone and organizational skills, an outgoing personality, enthusiasm, self-motivation, creativity, and the ability to write. “Creativity is the most important part of the job,” says Sarah McMullen. &#…

MARKETING AND PUBLICITY - Director Or Fan Club President

The director or president manages and oversees client's fan club activities and marketing efforts through the fan base. “You have to have good grammar both in speaking and writing. You have to be a nice person with a good deal of patience so you can deal with the calls from fans. You are an extension of the artist you work for. You have to be willing to go the extra mile for people.&…

MEDIA: PRINT, RADIO, AND TELEVISION - Journalism: Critic • Journalist • Reviewer • Writer, Radio: Music Director • Program Director • Station Manager [next] [back] MANAGEMENT - Personal Managers: Artist Manager • Manager • Personal Manager, Manager Of Producers, Engineers, And Mixers

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