RECORD DISTRIBUTION GROUPS AND RETAIL - Distribution: Senior Vice President • Vice President (sales), Retail: Retailer • On-line Retailer • On-line Store Vice President • Manager Of Music
company product labels independent
The distribution company receives finished musical product—such as CDs, cassettes, singles, and videos from the record company—and is responsible for selling and delivering it to retail and on-line outlets. The parent company for most major labels also owns a distribution company to handle the needs of all the company's owned and affiliated labels. Independent record companies either align themselves with a major distribution company, or contract with an independent distributor to deliver their product to retailers.
Retailers receive the music product from the distribution company, work with the record labels to create sales and marketing campaigns, and sell product to the public.
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