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THEATRICAL PRESS AGENT - Tips For Writing A Press Release

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Tips for Writing a Press Release

  • Date the press release and mark it FOR IMMEDIATE RELEASE.
  • Be concise. Try to get the information on one page. Many busy people won't look past the first sheet. Take out the fancy language.
  • Use a hook. Start the release with something that will make the recipient want to read more. This could be a little-known fact about the show, an interesting personal quirk of one of the cast, or an anecdote about the writing of the show.
  • Remember the Ws—who, what, where, when, and why. Boldface the important dates and times so they stand out.
  • At the top of the page, put a contact name, phone number, fax number, and e-mail address.

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