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THEATRICAL PRESS AGENT - Outlook

Job Descriptions and Careers, Career and Job Opportunities, Career Search, and Career Choices and ProfilesCool Careers Without CollegeTHEATRICAL PRESS AGENT - Education And Training, Outlook, Tips For Writing A Press Release, For More Information, Theater - Salary

Outlook

The field of theatrical arts is expected to grow faster than the average for other occupations. The success of many theaters will depend on the ability of the press agent to generate interest. In many respects, press agents will have more steady employment than actors.

Tips for Writing a Press Release

  • Date the press release and mark it FOR IMMEDIATE RELEASE.
  • Be concise. Try to get the information on one page. Many busy people won't look past the first sheet. Take out the fancy language.
  • Use a hook. Start the release with something that will make the recipient want to read more. This could be a little-known fact about the show, an interesting personal quirk of one of the cast, or an anecdote about the writing of the show.
  • Remember the Ws—who, what, where, when, and why. Boldface the important dates and times so they stand out.
  • At the top of the page, put a contact name, phone number, fax number, and e-mail address.

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