MARKETING AND PUBLICITY
Publicity: Independent Publicist • Press Agent • Publicist • Public Relations, Director Or Fan Club President
Marketing and publicity people are an artist's link to the media. They fulfill many of the same functions as their record company counterparts. However, they are generally able to focus their energy on a specific artist or project because they have smaller rosters of clients and fewer corporate business tasks. Being independent also allows marketers to specialize in areas. This chapter covers two main areas: the more traditional role of independent Publicity and some of the diverse possibilities of Alternative Marketing.
- MEDIA: PRINT, RADIO, AND TELEVISION - Journalism: Critic • Journalist • Reviewer • Writer, Radio: Music Director • Program Director • Station Manager
- MANAGEMENT - Personal Managers: Artist Manager • Manager • Personal Manager, Manager Of Producers, Engineers, And Mixers
- MARKETING AND PUBLICITY - Publicity: Independent Publicist • Press Agent • Publicist • Public Relations
- MARKETING AND PUBLICITY - Director Or Fan Club President