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MARKETING AND PUBLICITY

Publicity: Independent Publicist • Press Agent • Publicist • Public Relations, Director Or Fan Club President

Marketing and publicity people are an artist's link to the media. They fulfill many of the same functions as their record company counterparts. However, they are generally able to focus their energy on a specific artist or project because they have smaller rosters of clients and fewer corporate business tasks. Being independent also allows marketers to specialize in areas. This chapter covers two main areas: the more traditional role of independent Publicity and some of the diverse possibilities of Alternative Marketing.

Additional topics

Job Descriptions and Careers, Career and Job Opportunities, Career Search, and Career Choices and ProfilesCareers in the Music Business