Cover Letters for Sales, Marketing, and Customer Service Careers

Keywords and keyword phrases are critical components of every successful job seeker's cover letter. By using just one or two words, you're able to communicate a wealth of information about your skills, qualifications, and experience. What's more, keywords are the basis for scanning technology and are therefore critical to every job seeker's campaign in today's electronic-based job search market.

Following are the top 20 sales, marketing, and customer service keywords, some of which may reflect your skills and some of which may not be appropriate for you at this time. Use these words as the foundation for developing your own list of keywords on the Professional Keyword List form in Appendix B.

Brand Development & Launch

Competitive Market Intelligence

Contract Negotiations

Corporate Communications

Customer Relationship Management

Customer Service & Retention

E-Commerce

International Trade

Key Account Management

Media Affairs & Press Relations

Multi-Channel Marketing

Multimedia Marketing & Promotion

Product & Market Positioning

Product Lifecycle Management

Public Relations

Sales Administration

Sales Presentations

Sales Training

Solutions Selling

Time & Territory Management

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