Cover Letters for Sales, Marketing, and Customer Service Careers

Your cover letter presents an excellent opportunity to show prospective employers and recruiters how the skills and accomplishments documented on your resume relate to their specific hiring needs. Each industry and profession presents unique cover letter writing and design challenges. If you are interested in pursuing a career in sales, marketing, or customer service management, be certain to include highlights of these important success factors in your cover letters:

Success Factor #1

Use statistics to quantify your achievements whenever possible. Show percentage increases in revenues, your top ranking among other sales associates, or the number of new accounts you've closed to demonstrate how you've added value. If you're a marketing professional, how much was market share or sales volume increased based on the campaign(s) you recommended?

Success Factor #2

Demonstrate how your work history has prepared you to meet the specific needs of the prospective employer at this time. Show your versatility in representing different product categories or serving various types of customers (for example, business-to-business andbusiness-to-consumer).

Success Factor #3

Highlight consultative selling and relationship-building skills. In today's environment, connecting well with customers, expertly assessing their needs, and recommending the right solutions are highly valued qualities in sales and customer service professionals.

Success Factor #4

Mention your technology skills, especially presentation software or contact management applications that help sales professionals do their jobs more efficiently. For customer service people, experience with various order entry / tracking software is important.