Getting Into Marketing and Distribution
PLANNING YOUR CAREER, EVALUATE SPECIFIC JOBS, FINDING JOB OPPORTUNITIES, MARKETING YOURSELF, PRESENTING YOURSELF IN AN INTERVIEW
Good jobs do not magically appear. Anyone who has been in the job market knows that landing the right job takes planning, preparation, perseverance, and patience. This is true whether you are looking for your first job, reentering the job market, trying to get a new job, or planning a mid-career change. This essay is designed to guide you through the process of finding a job, from helping you define your career objectives to suggesting ways to prepare yourself for interviews. Use the advice and checklists below to help identify the kind of work that fits your personality, skills, and interests. Then learn how to locate job openings that match your criteria. Finally, use these tips to help you create a resume and prepare for the interview that helps you land the job that's right for you.
PLANNING YOUR CAREER
What are your unique skills? What kind of workplace appeals to you? What do you find most rewarding in your daily life? Answering these questions can help you identify a career path that will enrich your life, financially and otherwise. Most people enjoy doing a job well. There is an inner satisfaction that comes from taking on a challenge and accomplishing something worthwhile. Whether you are just starting out in the working world or you are at the midpoint of a career, it is worth taking some time to consider whether or not you are in the right kind of work—or looking for the right kind of job. If you are unhappy or dissatisfied in your daily work and are just trying to do enough to get by, you may not be in the right job or the right field. The following ideas can help you match your skills and interests with the kind of work you will find most rewarding.
Before you make any career decisions, think about subjects or topics that interest you and tasks you do well. This can help you pinpoint the kind of work you would be happy doing. One way to go about this is to compile a self-inventory chart. Such a chart will be helpful as you decide which jobs you want to consider. Including details about your work history and educational background will also make the chart useful to you as you compile your resume, write cover letters, complete job application forms, and prepare for job interviews.
Begin your self-inventory chart by listing all the jobs you have ever had, including summer employment, part-time jobs, volunteer work, and any freelance or short-term assignments you have done. Include the dates of employment, the names and addresses of supervisors, and the amount of money you earned. Then compile a similar list of your hobbies and other activities, including any special experiences you have had, such as travel. Next, do the same for your educational history, listing schools attended, major courses of study, grades, special honors or awards, courses you particularly enjoyed, and extracurricular activities.
At this point, you may see a career pattern emerging: perhaps your list is already suggesting a direction for your career search. If the picture still lacks detail or focus, expand your self-inventory chart by compiling a list of standard workplace aptitudes, and rate yourself above average, average, or below average for each one. Some skill categories to include in your list are administrative, analytic, athletic, clerical, language, leadership, managerial, manual, mathematical, mechanical, sales, and verbal abilities. Also rate your willingness to accept responsibility and your ability to get along with people. In combination with your educational background, work history, and list of personal interests, this information should help you understand why some kinds of work appeal to you and others do not.
Evaluate Workplace Characteristics
Another tool to help you find a rewarding job is the "Work Characteristics Checklist" below. Some of these characteristics will be attractive to you. Some will not. Perhaps you will discover that having a workplace with flexible hours, for example, is more important to you than being able to work outdoors. Or maybe you will find that these are both very significant issues in your quality of life.
This checklist can be useful as a guide as you compile your own list of what is important to you in a job or workplace. Do not expect a job to meet all your requirements, however. Focusing on the job characteristics that are most important to you will help you identify the type of work you would find most rewarding. It will also be helpful when it is time to decide whether or not to apply for jobs you discover during the search process.
Evaluate Career Options
Now that you've evaluated your personal skills, aptitudes, interests, and experience, and you've identified the kinds of workplace characteristics that are important to you, do you feel confident that you know what kinds of jobs you'd be good at? If not, you may wish to consult an experienced career counselor or take advantage of online resources that can help you find a good career field match.
Most high schools, vocational schools, and colleges provide vocational testing and career counseling guidance for students and alumni. Some local offices of the state employment services affiliated with the federal employment service offer free counseling. Commercial career centers also offer guidance services.
There are many tools available to test your interests and aptitudes for the purpose of career counseling. The personal profile that emerges from a skills inventory can be matched with potential career fields to show you what kinds of jobs might be good matches for your interests. These assessment tools will also show you what kind of training is necessary to qualify for jobs in these career fields. You may find programs like this online that you can try for yourself. For a more comprehensive approach, you may prefer to look into aptitude tests that are administered and interpreted by a career counselor.
Most major cities have professional career consultants and career counseling firms. You should make sure to check their reputations before paying for their services. A list of counseling services in your area is available from the American Counseling Association in Alexandria, Virginia (http://www.counseling.org).
You can also search the Internet for many services that career counselors provide. Some sites have online counselors who can help you with a variety of tasks, such as obtaining information on jobs, careers, and training. They may be able to provide information on available services, including housing assistance, day care facilities, and transportation. A list of career planning resources, including Web sites, is available at the end of this volume.
EVALUATE SPECIFIC JOBS
After you have considered what you do well and what you enjoy doing, and identified some career options that provide a good match with your interests and abilities, you're ready to focus on the specific types of jobs that may be available to you. First, make a note of all the jobs in this volume that interest you. Then examine the education and training required for these jobs. Decide whether you qualify or would be able to gain the qualifications.
If possible, talk with people who have the kinds of jobs you are considering. Firsthand information can be invaluable. Also look through the appropriate trade and professional journals listed at the end of this essay and check the section at the end of the volume called "Resources" for books and Web sites that contain more detailed information about the jobs. In addition, counselors usually are helpful. For more detailed information, you can contact the trade and professional associations listed at the end of each occupational profile.
Once you have found out all you can about a particular type of job, compare the features of the job with your work characteristics checklist. See how many characteristics of the job match your work preferences. By completing these steps for all the jobs that appeal to you, you should be able to come up with a list of jobs that match your interests and abilities.
FINDING JOB OPPORTUNITIES
Once you've decided what kind of job suits you, the next step is to look for available positions. Obviously, the more openings you can find, the better your chance of landing a job. People usually apply for many job openings before they find the right employment match.
There are many ways to find out about or apply for job openings. Some of these job-hunting techniques are explained on the pages that follow, along with information about how to follow up on job leads.
Applying in Person
For some jobs, especially part-time or entry-level jobs, you may be able to find employment by visiting the company or companies for which you would like to work. This works best when a company is expanding or jobs are plentiful for other reasons, or when a "help wanted" sign is posted at the company. Applying in person can sharpen your interviewing techniques and give you a chance to see a variety of workplaces. This direct approach is best for hourly labor or service jobs; when applying for other types of work, it is not the method to use unless you are directed to do so. Applicants for professional or supervisory jobs should always send a letter and resume to the company.
Phone and Letter Campaigns
To conduct a phone campaign, use the business listings of your telephone directory to build a list of companies for which you might like to work. Call their personnel departments and find out whether they have any openings. This technique is not useful in all situations, and it has its drawbacks: you may not be able to make a strong impression by phone, and you will not have a written record of your contacts.
Letter writing campaigns can be very effective if the letters are well thought out and carefully prepared. Your letters should always be typed. Handwritten letters and photocopied letters convey a lack of interest or motivation.
You may be able to compile a good list of company addresses in your field of interest by reading the trade and professional publications listed at the end of this essay. Many of the periodicals publish directories or directory issues. Other sources you can use to compile lists of companies are the trade unions and professional organizations listed at the end of each job profile in this volume. The reference librarian at your local library can also help you find appropriate directories.
You can also e-mail letters to human resource departments of many companies. Be sure to follow all the same guidelines as you would for traditional letter correspondence.
Whether they are paper or electronic, your letters should be addressed to the personnel or human resources department of the organization. If possible, send the letter to a specific person. If you don't know who the correct person is, try to find the name of the personnel director through the directories in the library. You can also call on the phone and say, "I'm writing to ask about employment at your company. To whom should I address my letter?" If you can't find a name, use a standard salutation. It's a good idea to enclose a resume (described later in this essay) with the letter to give the employer a brief description of your educational and work experience.
Keep a list of all the people you write to, along with the date each letter was mailed, or keep a photocopy of each letter. Then you can follow up by writing a brief note or calling people who do not reply within about three weeks.
Job Databases Online
The World Wide Web can be an excellent resource for job hunters. The Internet currently has thousands of career-related sites where you can read about job openings or post your resume in a database for a possible match with available jobs. Some sites, such as The Monster Board (http://www.monster.com), help you build a resume and post it online as well as allow you to search through a massive database of help-wanted listings. Others employ a search engine to find jobs that match your background, then post your resume online for employers. The Web site called CareerBuilder (http://www.careerbuilder.com) uses an interactive personal search program that lets you select job criteria such as location, title, and salary; you are then notified by e-mail when a matching position is posted in the database.
Many companies post job openings in their human resource Web pages. You can usually access these lists by visiting the Web site of a company and clicking on a link called "jobs," "careers," or "employment opportunities." If you find a job that interests you during your online search, whether it's posted at a company's own Web site or on a general listing of jobs, follow the directions given for applying for the position. Some online ads will provide the contact information you need to send your resume and cover letter directly to the employer, either by e-mail or by traditional mail, but other ads direct job hunters to apply directly through a link at the job description.
Job hunters can often find job listings through the Web sites of the professional associations in their career fields. State government Web sites may also provide links to job listings—or to nongovernment sites that list available jobs.
Many people find out about job openings by reading the "help-wanted" sections of newspapers, trade journals, and professional magazines. Employers and employment agencies often, though not always, use these classified ad sections to publicize available jobs.
Classified ads use unique terms to convey basic information. You will find some common abbreviations in the chart in this essay titled "Reading the Classifieds." You can usually decode the abbreviations by using common sense, but if something puzzles you, call the newspaper and ask for a translation. Classified ads usually list the qualifications that are required for a particular job and explain how to contact the employer.
As you find openings that interest you, answer each ad using the method requested. Record the date of your contact, and if you don't hear from the employer within two or three weeks, place another call or send a polite note asking whether the job is still open. Don't forget to include your phone number and address in your initial contact.
Some help-wanted ads are "blind ads." These ads give contact information for replying but provide no name, phone number, or address that would identify the company. Employers and employment agencies may place these ads to avoid having to reply to all of the job applicants or being contacted directly by job-seekers.
Another way to get the attention of potential employers is with a situation-wanted ad. You can place one of these in the classified section of your local newspaper or of a trade journal in your field of interest. Many personnel offices and employment agencies scan these columns when they're looking for new employees. The situation-wanted ad is usually most effective for people who have advanced education, training, or experience, or who are in fields where their unique skills are in great demand.
A situation-wanted ad should be brief, clear, and to the point. Its main purpose is to interest the employer enough so you are contacted for an interview. It should tell exactly what kind of job you
want, why you qualify, and whether you are available for full-time or part-time work. Use the same abbreviations that employers use in classified ads.
If you are already employed and do not want it known that you are looking for a new position, you can run a blind ad. A blind ad protects your privacy by listing a box number at the publication to which all replies can be sent. They are then forwarded to you. You do not need to give your name, address, or phone number in the ad.
A very important source of information about job openings is networking. This means talking with friends and acquaintances about your area of interest. If any of them have friends or relatives in the field, ask if they would be willing to speak with you. There's nothing wrong with telling anyone who will listen that you are looking for a job—family, friends, counselors, and former employers. This will multiply your sources of information many times over.
You can use the Internet to make contacts, too. You can meet people with similar interests in news groups, which are organized by topic. Then you can correspond individually via e-mail. Many fields have professional organizations that maintain Web sites. These can help you keep current on news affecting your field, including employment opportunities.
Sometimes a contact knows about a job vacancy before it is advertised. You may have an advantage, then, when you get in touch with the employer. Don't, however, use the contact's name without permission. Don't assume that a contact will go out on a limb by recommending you, either. Once you have received the inside information, rely on your own ability to get the job.
Most vocational schools, high schools, and colleges have a placement or career service that maintains a list of job openings and schedules visits from companies. If you are a student or recent graduate, you should check there for job leads. Many employers look first in technical or trade schools and colleges for qualified applicants for certain jobs. Recruiters often visit colleges to look for people to fill technical and scientific positions. These recruiters usually represent large companies. Visit your placement office regularly to check the job listings, and watch for scheduled visits by company recruiters.
State Employment Services
Another source of information about job openings is the local office of the state employment service. Many employers automatically list job openings at the local office. Whether you're looking for a job in private industry or with the state, these offices, which are affiliated with the federal employment service, are worth visiting, online or in person, if there are offices locally.
State employment service offices are public agencies that do not charge for their services. They can direct you to special programs run by the government in conjunction with private industry. These programs, such as the Work Incentive Program for families on welfare, are designed to meet special needs. Some, but not all, of these offices offer vocational aptitude and interest tests and can refer interested people to vocational training centers. The state employment service can be a valuable first stop in your search for work, especially if there are special circumstances in your background. For example, if you did not finish high school, if you have had any difficulties with the law, or if you are living in a difficult home environment, your state employment service office is equipped to help you.
Private Employment Agencies
State employment services, though free, are usually very busy. If you are looking for more personal service and want a qualified employment counselor to help you find a job, you might want to approach a private employment agency.
Private employment agencies will help you get a job if they think they can place you. Most of them get paid only if they're successful in finding you a job, so you need to show them that you are a good prospect. These agencies will help you prepare a resume if you need one, and they will contact employers they think might be interested in you.
Private employment agencies are in the business of bringing together people who are looking for jobs and companies that are looking for workers. For some positions, usually mid- and higher-level jobs, the employment agency's fee is paid by the employer. In such cases, the job seeker pays no fee. In other cases, you may be required to pay the fee, which is usually a percentage of your annual salary. Paying a fee can be a worthwhile investment if it leads to a rewarding career.
Some agencies may also ask for a small registration fee whether or not you get a job through them. Some agencies may demand that you pay even if you find one of the jobs they are trying to fill through your other contacts. Be sure to read and understand the fine print of any contract you're expected to sign, and ask for a copy to take home. Since the quality of these agencies varies, check to see if an agency is a certified member of a state or national association.
Some employment agencies, called staffing services, operate in a different way. They are usually paid by employers to screen and refer good candidates for job openings. They earn money when they refer a candidate who is hired by the employer. The employee pays no fee. Staffing firms, however, only spend time on candidates they think they may be able to place.
Private employment agencies are usually helping many people at one time. They may not have the time to contact you every time they find a job opening. Therefore, you may need to phone them at reasonable intervals after you have registered.
In your search for work, don't forget that the civil service—federal, state, and local—may have many jobs in your field. You may contact the state employment office or apply directly to the appropriate state or federal agency. The armed services also train and employ civilians in many fields. Don't neglect these avenues for finding jobs. Civil service positions usually require you to take a civil service examination. Books are available to help you prepare for these exams, and your local civil service office can also provide information.
In certain fields, unions can be useful sources of information. If you are a member of a union in your field of interest, you may be able to find out about jobs in the union periodical or through people at the union local. If you do not belong to a union, you may contact a union in the field you are interested in for information about available employment services. You will find addresses for some unions in the job profiles in this book.
A good way to get a feel for the job market—what's available and what certain jobs are like—is to work in a temporary job. There are both private and state agencies that can help place people in short-term jobs. Some jobs are seasonal, and extra workers may be needed in the summer or at another busy time.
Temporary employment can increase your job skills, your knowledge of a particular field, and your chances of hearing of permanent positions. In today's tight labor market, many companies are using the services of temporary workers in increasing numbers. In fact, temporary agencies may sign multimillion-dollar contracts to provide businesses with a range of temporary workers. In some cases, temporary workers are in such demand that they may receive benefits, bonuses, and the same hourly wages as equivalent permanent employees. Some temporary agencies are even joining with companies to create long-term career paths for their temporary workers.
An employer's first impression of you is likely to be based on the way you present yourself on print. Whether it is in an application form or on a resume, you will want to make a good impression so that employers will be interested in giving you a personal interview. A potential employer is likely to equate a neat, well-written presentation with good work habits, and a sloppy, poorly written one with bad work habits.
Writing an Effective Resume
When you write to a company to follow up a lead or to ask about job openings, you should send information about yourself. The accepted way of doing this is to send a resume with a cover letter.
The work resume is derived from the French word résumer, meaning "to summarize." A resume does just that—it briefly outlines your education, work experience, and special abilities and skills. A resume may also be called a curriculum vitae, a personal profile, or a personal data sheet. This summary acts as your introduction by mail or e-mail, as your calling card if you apply in person, and as a convenient reference for you to use when filling out an application form or when being interviewed.
A resume is a useful tool in applying for almost any job, even if you use it only to keep a record of where you have worked, for whom, and the dates of employment. A resume is required if you are being considered for professional or executive jobs. Prepare it carefully. It's well worth the effort.
The goal of a resume is to capture the interest of potential employers so they will call you for a personal interview. Since employers are busy people, the resume should be as brief and as neat as possible. You should, however, include as much relevant information about yourself as you can. This is usually presented under at least two headings: "Education" and "Experience." The latter is sometimes called "Employment History." Some people add a third section titled "Related Skills," "Professional Qualifications," or "Related Qualifications."
If you prepare a self-inventory such as the one described earlier, it will be a useful tool in preparing a resume. Go through your inventory, and select the items that show your ability to do the job or jobs in which you are interested. Plan to highlight these items on your resume. Select only those facts that point out your relevant skills and experience.
Once you have chosen the special points to include, prepare the resume. At the top, put your name, address, and phone number. After that, decide
which items will be most relevant to the employer you plan to contact.
State Your Objective
Some employment counselors advise that you state a job objective or describe briefly the type of position for which you are applying. The job objective usually follows your name and address. Don't be too specific if you plan to use the same resume a number of times. It's better to give a general career goal. Then, in a cover letter, you can be more specific about the position in which you are interested.
Describe What You've Done
Every interested employer will check your educational background and employment history carefully. It is best to present these sections in order of importance. For instance, if you've held many relevant jobs, you should list your work experience first, followed by your educational background. On the other hand, if you are just out of school with little or no work experience, it's probably best to list your educational background first and then, under employment history, to mention any part-time and summer jobs you've held or volunteer work you've done.
Under educational background, list the schools you have attended in reverse chronological order, starting with your most recent training and ending with the least recent. Employers want to know at a glance your highest qualifications. For each educational experience, include years attended, name and location of the school, and degree or certificate earned, if any. If you have advanced degrees (college and beyond), it isn't necessary to include high school and elementary school education. Don't forget to highlight any special courses you took or awards you won, if they are relevant to the kind of job you are seeking.
Chronological and Functional Resumes
Information about your employment history can be presented in two ways. The most common format is the chronological resume. In a chronological resume, you summarize your work experience year by year. Begin with your current or most recent employment and then work backward. For each job, list the name and location of the company for which you worked, the years you were employed, and the position or positions you held. The order in which you present these facts will depend on what you are trying to emphasize. If you want to call attention to the type or level of job you held, for example, you should put the job title first. Regardless of the order you choose, be consistent. Summer employment or part-time work should be identified as such. If you held a job for less than a year, specify months in the dates of employment.
It is important to include a brief description of the responsibilities you had in each job. This often reveals more about your abilities than the job title. Remember, too, that you do not have to mention the names of former supervisors or how much you earned. You can discuss these points during the interview or explain them on an application form.
The functional resume, on the other hand, emphasizes what you can do rather than what you have done. It is useful for people who have large gaps in their work history or who have relevant skills that would not be properly highlighted in a chronological listing of jobs. The functional resume concentrates on qualifications—such as familiarity with particular equipment, organizational skills, or managerial experience. Specific jobs may be mentioned, but they are not the primary focus of this type of resume.
Explain Special Skills
You may wish to include a third section called "Related Skills," "Professional Qualifications," or "Related Qualifications." This is useful if there are points you want to highlight that do not apply directly to educational background or work experience. Be sure these points are relevant to the kind of work you are seeking. This section is most effective if you can mention any special recognition, awards, or other evidence of excellence. It is also useful to mention if you are willing to relocate or can work unusual hours.
Have References Available
Employers may also want to know whom they can contact to find out more about you. At the start of your job search, you should ask three or four people if you may use them as references. If you haven't seen these people for a while, you may want to send them a copy of your resume and let them know what kind of position you're seeking. Your references should be the kind of people your potential employer will respect, and they should be able to comment favorably on your abilities, personality, and work habits. You should indicate whether these people are personal references or former work supervisors. Avoid using any relatives. You can list the names and addresses of your references at the end of your resume or in a cover letter. Or, you can simply write, "References available upon request." Just be sure you have their names, addresses, and phone numbers ready if you are asked.
Present Yourself Concisely
Tips for making your resume concise include using phrases instead of sentences and omitting unnecessary words. When appropriate, start a phrase with a verb, such as "maintained" or "coordinated." There is no need to say "I"—that is obvious and repetitive.
Present Yourself Well
Employment counselors often recommend that resumes be no longer than one page because employers won't take the time to read a second page. If you've held many positions related to your occupation, go on to the second page, but don't include beginning or irrelevant jobs. If you have a lot of work experience, limit the education section to just the essentials.
You should also concentrate on the appearance of your resume. A traditional resume should be printed on a good grade of 8½ " × 11" white paper. Consult a resume preparation guide for specific information about the best ways to format a resume that will be processed by e-mail or other electronic means. If you don't have access to a computer and printer, you can pay someone to type your resume, but it is up to you to read it carefully and ensure that it is error-free. Be sure that it is neatly typed with adequate margins. The data should be spaced and indented so that each item stands out. This enables a busy executive or personnel director to see at a glance the facts of greatest interest.
These suggestions for writing a resume are not hard-and-fast rules. Resumes may be adapted to special situations. For example, people with a variety of work experience often prepare several versions of their resumes and use the experience that's most relevant when applying for a particular job.
If this is your first resume, show it to someone else, perhaps a guidance counselor, for constructive advice. Make sure there are no spelling or punctuation mistakes anywhere on the page. No matter what, be truthful while emphasizing your assets. You can do that by showing the abilities, skills, and specific interests that qualify you for a particular job. Don't mention any weaknesses or deficiencies in your training. Do mention job-related aptitudes that showed up in previous employment or in school. Don't make things up; everything that's in your resume can, and often will, be checked.
Writing Cover Letters
Whenever you send your resume to a prospective employer, whether it's on paper or in e-mail form, you should send a cover letter with it. This is true whether you are writing to apply for a specific job or just to find out if there are any openings.
A good cover letter should be neat, brief, and well written, with no more than three or four short paragraphs. Since you may use your resume for a variety of job openings, your cover letter should be very specific. Your goal is to get the person who reads it to think that you are an ideal candidate for a particular job. If at all possible, send the letter to a specific person—either the personnel director or the person for whom you would be working. If necessary, call the company and ask to whom you should address the letter.
Start your letter by explaining why you are writing. Say that you are inquiring about possible job openings at the company, that you are responding to an advertisement in a particular publication, or that someone recommended that you should write. (Use the person's name if you have received permission to do so.) Let your letter lead into your resume. Use it to call attention to your qualifications. Add information that shows why you are well suited for that specific job.
Completing the Application Form
Many employers ask job applicants to fill out an application form. This form usually duplicates much of the information on your resume, but it may ask some additional questions. Give complete answers to all questions except those that are discriminatory. If a question doesn't apply to you, put a dash next to it.
You may be given the application form when you arrive for an interview, or it may be sent to your home. When filling it out, print neatly in ink. Follow the instructions carefully. For instance, if the form asks you to put down your last name first, do so.
The most important sections of an application form are the education and work histories. As in your resume, many applications request that you write these in reverse chronological order, with the most recent experience first. Unlike your resume, however, the application form may request information about your earnings on previous jobs. It may also ask what rate of pay you are seeking on the job you are applying for.
Be prepared to answer these and other topics not addressed on your resume. Look at the sample application form, and make note of the kinds of questions that you are likely to be asked—for example, your Social Security number, the names of previous supervisors, your salary, and your reason for leaving. If necessary, carry notes on such topics with you to an interview. You have a responsibility to tell prospective employers what they need to know to make an informed decision.
Think before you write on an application form so you avoid crossing things out. An employer's opinion of you may be influenced just by the general appearance of your application form. A neat, detailed form may indicate an orderly mind and the ability to think clearly, follow instructions, and organize information.
Know Your Rights
Under federal and some state laws, an employer cannot demand that you answer
any questions about race, color, creed, national origin, ancestry, sex, marital status, age (with certain exceptions), number of dependents, property, car ownership (unless needed for the job), or arrest record. Refer to the information on job discrimination in this essay for more information about your rights.
PRESENTING YOURSELF IN AN INTERVIEW
If your qualifications, as presented in your resume, cover letter, and application, are a strong match for the requirements of the job, you may be invited to a job interview. On the basis of this meeting, the prospective employer will decide whether or not to hire you, and you will decide whether or not you want the job.
Prepare in Advance
Before an interview, there are a number of things you can do to prepare. Begin by giving thought to why you want the job and what you have to offer. Then review your resume and any lists you made when you were evaluating yourself so that you can keep your qualifications firmly in mind.
Learn as much as you can about the organization. Check with friends who work there, read company brochures, search the Internet, or devise other information-gathering strategies. Showing that you know something about the company and what it does will indicate your interest and demonstrate that you are a well-informed job candidate.
Try to anticipate some of the questions an interviewer may ask and think about how you would answer. For example, you may be asked: Will you work overtime when necessary? Are you ready to go to night school to improve some of your skills? Preparing answers in advance will make the process easier for you. It is also wise to prepare any questions you may have about the company or the position for which you are applying. The more information you have, the better you can evaluate both the company and the job.
Employers may want you to demonstrate specific skills for some jobs. An applicant for a job in a lumber mill or a mine, for example, might be required to demonstrate mechanical ability. Prospective technicians might be expected to demonstrate mathematical skills.
On the appointed day, dress neatly and in a style appropriate for the job you're seeking. When in doubt, it's safer to dress on the conservative side, wearing a shirt and tie rather than a turtleneck or wearing a dress or blouse and skirt rather than pants and a T-shirt. Be on time. Find out in advance exactly where the company is located and how to get there. Allow extra time in case you get lost, get caught in a traffic jam, can't find a parking spot, or encounter another type of delay.
Maintain a Balance
When your appointment begins, remember that a good interview is largely a matter of balance. Don't undersell yourself by sitting back silently, but don't oversell yourself by talking nonstop about how wonderful you are. Answer all questions directly and simply, and let the interviewer take the lead.
Instead of saying, "I'm reliable and hardworking," give the interviewer an example. Allow the interviewer to draw conclusions from your example.
It's natural to be nervous before and during a job interview. However, you need to try to relax and be yourself. You may even enjoy the conversation. Your chances of being hired and being happy if you get the job are better if the employer likes you as you are.
Avoid discussing money until the employer brings it up or until you are offered the job. Employers usually know in advance what they are willing to pay. If you are the one to begin a discussion about the salary you want, you may set an amount that's either too low or too high.
Be prepared to ask questions, but don't force them on your interviewer. Part of the purpose of the interview is for you to evaluate the company while you are being evaluated. For instance, you might want to ask about the company's training programs and its policy on promotions.
Don't stay too long. Most business people have busy schedules. It is likely that the interviewer will let you know when it's time for the interview to end.
Don't expect a definite answer at the first interview. Employers usually thank you for coming and say that you will be notified shortly. Most employers want to interview all the applicants before they make a hiring decision. If the position is offered at the time of the interview, you can ask for a little time to think about it. If the interviewer tells you that you are not suitable for the job, try to be polite. Say, "I'm sorry, but thank you for taking the time to meet with me." After all, the company may have the right job for you next week.
Follow Up after the Interview
If the job sounds interesting and you would like to be considered for it, say so as you leave. Follow up after the interview by writing a brief thank-you note to the employer. Express your continued interest in the position and thank the interviewer for taking the time to meet with you.
It's a good idea to make some notes and evaluations of the interview while it is still fresh in your mind. Write down the important facts about the job—the duties, salary, promotion prospects, and so on, which will help you make a decision should you be offered the job. Also evaluate your own performance in the interview. List the things you wish you had said and things you wish you had not said, which will help you prepare for future interviews.
Finally, don't hesitate to contact your interviewer if you haven't heard from the company after a week or two (unless you were told it would be longer). Write a brief note or make a phone call in which you ask when a decision might be reached. Making such an effort will show the employer that you are genuinely interested in the job. Your call will remind the interviewer about you and could work to your advantage.
Job hunting is primarily a matter of organizing a well-planned campaign. Scan the classified ads, search through online job banks, watch for trends in local industry that might be reported in the news, and check with people you know in the field. Take the initiative. Send out carefully crafted resumes and letters. Respond to ads. Finally, in an interview, state your qualifications and experience in a straightforward and confident manner.
TRADE AND PROFESSIONAL JOURNALS
The following is a list of some of the major journals in the fields of marketing and distribution. These journals can keep you up to date with what is happening in your field of interest and can lead you to jobs through their classified advertising sections.
Marketing and Advertising
Advertising Age, 711 Third Avenue, New York, NY 10017-4036.
Adweek, 770 Broadway, New York, NY 10003.
Business Week, 1221 Avenue of the Americas, 43rd Floor, New York, NY 10020.
Direct, Prism Business Media, 249 W. 17th Street, New York, NY 10011.
Direct Marketing, 224 Seventh Street, Garden City, NY 11530.
Fortune Magazine, Time & Life Building, Rockefeller Center, New York, NY 10020-1393.
Journal of Marketing, American Marketing Association, 311 South Wacker Drive, Suite 5800,
Chicago, IL 60606.
Management Accounting Research, 360 Park Avenue South, New York, NY 10010.
Marketing News, American Marketing Association, 311 South Wacker Drive, Suite 5800, Chicago, IL 60606.
Retail and Wholesaling
DSN Retailing Today, 425 Park Avenue, New York, NY 10022.
Journal of Retailing and Consumer Services, Reed Business, 360 Park Avenue South, New York, NY 10010.
Progressive Grocer, 770 Broadway, New York, NY 10003.
Training and Development, 1640 King Street, P.O. Box 1443, Alexandria, VA 22313-2043.
Vending Times, 1375 Broadway, 6th Floor, New York, NY 10018.
Women's Wear Daily, Fairchild Publications, 750 Third Avenue, 5th Floor, New York, NY 10017.
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