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American Marketing Association
250 South Wacker Drive, Suite 200
Chicago, IL 60606
(800) 262-1150
Web site: http://www.marketingpower.com
The Web site of the American Marketing Association is a great resource for anyone interested in a job in sales or marketing. Check out the “Careers” section for job postings across the country and other career resources to help you get started.


California Occupational Guides
This is a description of the job of a product demonstrator, including working conditions, outlook, wages, training requirements, and tips on finding a job.

Career Details: Demonstrators and Product Promoters
This site gives details on the tasks involved in product demonstration.

Demonstrators and Promoters
A list of job descriptions, wages, and outlook, along with a detailed list of work activities.

The Hill Group
This group gives sales seminars; its Web site offers tips for running a booth at a trade show.

Merchandise Demonstrator
This Web site offers suggestions for getting started in the business by networking with large companies. It also covers the downside of the job.

Tips for Event Personnel
Outlines the procedures for demonstrating food products.

Trade Show Advisor
Provides tips for giving a successful demonstration.


Bayan, Richard. Words That Sell. Chicago: Contemporary Books, 1984.

This book has 2,500 key words and phrases that make a difference in getting a sale. For example, “In a class by itself,” “User-friendly,” “Absolutely free,” and “You deserve the best.”

Brescoll, James. Opportunities in Sales Careers. Chicago: VGM Career Books, 2002.

According to a review, “Opportunities in Sales Careers offers job seekers essential information about a variety of sales careers and includes training and education requirements, salary statistics, and professional and Internet resources.”

Camenson, Blythe, and Jan Goldberg. Real People Working in Sales and Marketing. New York: McGraw-Hill, 1996.

The authors of this book offer advice from people who make their living in sales.

Wechsler, Warren. The Six Steps to Excellence in Selling: The Step-by-Step Guide to Effective Selling. Edina, MN: Better Books, 1995.

This short book gets down to the essentials of selling.

Additional topics

Job Descriptions and Careers, Career and Job Opportunities, Career Search, and Career Choices and ProfilesCool Careers Without CollegePRODUCT DEMONSTRATOR - Education And Training, Salary, Outlook, For More Information