11 minute read

Getting the Job

Marketing Yourself

An employer's first impression of you is likely to be based on the way you present yourself on print. Whether it is in an application form or on a resume, you will want to make a good impression so that employers will be interested in giving you a personal interview. A potential employer is likely to equate a neat, well-written presentation with good work habits, and a sloppy, poorly written one with bad work habits.

Writing an Effective Resume

When you write to a company to follow up a lead or to ask about job openings, you should send information about yourself. The accepted way of doing this is to send a resume with a cover letter.

The word resume is derived from the French word résumer, meaning "to summarize." A resume does just that—it briefly outlines your education, work experience, and special abilities and skills. A resume may also be called a curriculum vitae, a personal profile, or a personal data sheet. This summary acts as your introduction by mail or e-mail, as your calling card if you apply in person, and as a convenient reference for you to use when filling out an application form or when being interviewed.

In brief, a resume should:

• State your name, address, telephone number, and email first.
• State job objective or general career goal in a few words.
• List education and work experience in reverse chronological order, with most recent item first.

• List your work experience first if it is more important than your educational background.
• Keep descriptions of your education and work experience brief.
• List special skills and qualifications if they are relevant to the job.

A resume is a useful tool in applying for almost any job, even if you use it only to keep a record of where you have worked, for whom, and the dates of employment. A resume is required if you are being considered for professional or executive jobs. Prepare it carefully. It's well worth the effort.

The goal of a resume is to capture the interest of potential employers so they will call you for a personal interview. Since employers are busy people, the resume should be as brief and as neat as possible. You should, however, include as much relevant information about yourself as you can. This is usually presented under at least two headings: "Education" and "Experience." The latter is sometimes called "Employment History." Some people add a third section titled "Related Skills," "Professional Qualifications," or "Related Qualifications."

If you prepare a self-inventory such as the one described earlier, it will be a useful tool in preparing a resume. Go through your inventory, and select the items that show your ability to do the job or jobs in which you are interested. Plan to highlight these items on your resume. Select only those facts that point out your relevant skills and experience.

Once you have chosen the special points to include, prepare the resume. At the top, put your name, address, and phone number. After that, decide which items will be most relevant to the employer you plan to contact.

State Your Objective

Some employment counselors advise that you state a job objective or describe briefly the type of position for which you are applying. The job objective usually follows your name and address. Don't be too specific if you plan to use the same resume a number of times. It's better to give a general career goal. Then, in a cover letter, you can be more specific about the position in which you are interested.

Describe What You've Done

Every interested employer will check your educational background and employment history carefully. It is best to present these sections in order of importance. For instance, if you've held many relevant jobs, you should list your work experience first, followed by your educational background. On the other hand, if you are just out of school with little or no work experience, it's probably best to list your educational background first and then, under employment history, to mention any part-time and summer jobs you've held or volunteer work you've done.

Under educational background, list the schools you have attended in reverse chronological order, starting with your most recent training and ending with the least recent. Employers want to know at a glance your highest qualifications. For each educational experience, include years attended, name and location of the school, and degree or certificate earned, if any. If you have advanced degrees (college and beyond), it isn't necessary to include high school and elementary school education. Don't forget to highlight any special courses you took or awards you won, if they are relevant to the kind of job you are seeking.

Chronological and Functional Resumes

Information about your employment history can be presented in two ways. The most common format is the chronological resume. In a chronological resume, you summarize your work experience year by year. Begin with your current or most recent employment and then work backward. For each job, list the name and location of the company for which you worked, the years you were employed, and the position or positions you held. The order in which you present these facts will depend on what you are trying to emphasize. If you want to call attention to the type or level of job you held, for example, you should put the job title first. Regardless of the order you choose, be consistent. Summer employment or part-time work should be identified as such. If you held a job for less than a year, specify months in the dates of employment.

It is important to include a brief description of the responsibilities you had in each job. This often reveals more about your abilities than the job title. Remember, too, that you do not have to mention the names of former supervisors or how much you earned. You can discuss these points during the interview or explain them on an application form.

The functional resume, on the other hand, emphasizes what you can do rather than what you have done. It is useful for people who have large gaps in their work history or who have relevant skills that would not be properly highlighted in a chronological listing of jobs. The functional resume concentrates on qualifications—such as familiarity with particular equipment, organizational skills, or managerial experience. Specific jobs may be mentioned, but they are not the primary focus of this type of resume.

Explain Special Skills

You may wish to include a third section called "Related Skills," "Professional Qualifications," or "Related Qualifications." This is useful if there are points you want to highlight that do not apply directly to educational background or work experience. Be sure these points are relevant to the kind of work you are seeking. This section is most effective if you can mention any special recognition, awards, or other evidence of excellence. It is also useful to mention if you are willing to relocate or can work unusual hours.

Have References Available

Employers may also want to know whom they can contact to find out more about you. At the start of your job search, you should ask three or four people if you may use them as references. If you haven't seen these people for a while, you may want to send them a copy of your resume and let them know what kind of position you're seeking. Your references should be the kind of people your potential employer will respect, and they should be able to comment favorably on your abilities, personality, and work habits. You should indicate whether these people are personal references or former work supervisors. Avoid using any relatives. You can list the names and addresses of your references at the end of your resume or in a cover letter. Or, you can simply write, "References available upon request." Just be sure you have their names, addresses, and phone numbers ready if you are asked.

Present Yourself Concisely

Tips for making your resume concise include using phrases instead of sentences and omitting unnecessary words. When

appropriate, start a phrase with a verb, such as "maintained" or "coordinated." There is no need to say "I"—that is obvious and repetitive.

Present Yourself Well

Employment counselors often recommend that resumes be no longer than one page because employers won't take the time to read a second page. If you've held many positions related to your occupation, go on to the second page, but don't include beginning or irrelevant jobs. If you have a lot of work experience, limit the education section to just the essentials.

You should also concentrate on the appearance of your resume. A traditional resume should be printed on a good grade of 8 ½ " × 11" white paper. Consult a resume preparation guide for specific information about the best ways to format a resume that will be processed by e-mail or other electronic means. If you don't have access to a computer and printer, you can pay someone to type your resume, but it is up to you to read it carefully and ensure that it is error-free. Be sure that it is neatly typed with adequate margins. The data should be spaced and indented so that each item stands out. This enables a busy executive or personnel director to see at a glance the facts of greatest interest.

These suggestions for writing a resume are not hard-and-fast rules. Resumes may be adapted to special situations. For example, people with a variety of work experience often prepare several versions of their resumes and use the experience that's most relevant when applying for a particular job.

If this is your first resume, show it to someone else, perhaps a guidance counselor, for constructive advice. Make sure there are no spelling or punctuation mistakes anywhere on the page. No matter what, be truthful while emphasizing your assets. You can do that by showing the abilities, skills, and specific interests that qualify you for a particular job. Don't mention any weaknesses or deficiencies in your training. Do mention job-related aptitudes that showed up in previous employment or in school. Don't make things up; everything that's in your resume can, and often will, be checked.

Writing Cover Letters

Whenever you send your resume to a prospective employer, whether it's on paper or in e-mail form, you should send a cover letter with it. This is true whether you are writing to apply for a specific job or just to find out if there are any openings.

A good cover letter should be neat, brief, and well written, with no more than three or four short paragraphs. Since you may use your resume for a variety of job openings, your cover letter should be very specific. Your goal is to get the person who reads it to think that you are an ideal candidate for a particular job. If at all possible, send the letter to a specific person—either the personnel director or the person for whom you would be working. If necessary, call the company and ask to whom you should address the letter.

Start your letter by explaining why you are writing. Say that you are inquiring about possible job openings at the company, that you are responding to an advertisement in a particular publication, or that someone recommended that you should write. (Use the person's name if you have received permission to do so.) Let your letter lead into your resume. Use it to call attention to your qualifications. Add information that shows why you are well suited for that specific job.

Completing the Application Form

Many employers ask job applicants to fill out an application form. This form usually duplicates much of the information on your resume, but it may ask some additional questions. Give complete answers to all questions except those that are discriminatory. If a question doesn't apply to you, put a dash next to it.

You may be given the application form when you arrive for an interview, or it may be sent to your home. When filling it out, print neatly in ink. Follow the instructions carefully. For instance, if the form asks you to put down your last name first, do so.

The most important sections of an application form are the education and work histories. As in your resume, many applications request that you write these in reverse chronological order, with the most recent experience first. Unlike your resume, however, the application form may request information about your earnings on previous jobs. It may also ask what rate of pay you are seeking on the job you are applying for.

Be prepared to answer these and other topics not addressed on your resume. Look at the sample application form, and make note of the kinds of questions that you are likely to be asked—for example, your Social Security number, the names of previous supervisors, your salary, and your reason for leaving. If necessary, carry notes on such topics with you to an interview. You have a responsibility to tell prospective employers what they need to know to make an informed decision.

Neatness Counts

Think before you write on an application form so you avoid crossing things out. An employer's opinion of you may be influenced just by the general appearance of your application form. A neat, detailed form may indicate an orderly

mind and the ability to think clearly, follow instructions, and organize information.

Know Your Rights

Under federal and some state laws, an employer cannot demand that you answer any questions about race, color, creed, national origin, ancestry, sex, marital status, age (with certain exceptions), number of dependents, property, car ownership (unless needed for the job), or arrest record. Refer to the information on job discrimination in this essay for more information about your rights.

Additional topics

Job Descriptions and Careers, Career and Job Opportunities, Career Search, and Career Choices and ProfilesNew ArticlesGetting the Job, Finding Job Opportunities, Marketing Yourself, Presenting Yourself in an Interview