Recently, Ball created and produced the film Thunder Theater for R. J.
Reynolds, a traveling exhibition that toured NASCAR tracks, with a
50-foot screen and seating to accommodate an audience of 200 people.
"It was on Winston Cup racing, shot in 65mm and projected in 70mm,
like IMAX . . . We were at the races, in the racing pits. We rented a track
and reenacted some of the close-ups that you couldn't get during a race.
It all came together seamlessly and was just about as exciting a NASCAR
experience as you can get.
"This company is just a big accident," says Ball of his success, "but
that's what drove it."
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