location for six or seven months. I didn't want to do that. But one of the
directors I worked with doing commercials wanted to switch to features
and asked me to work on a job with him." The director was Farhad Mann
and the film was science fiction flick Lawnmower Man 2: Beyond
Cyberspace.
Approached to design for television movies, Roth turned the work
down after discovering how low the budgets were. "If I can't do some-
thing that is really a quality product, I'm not interested." Although his
résumé includes a few pilots, the independent film Anacardium, and the
live-action sequences at the beginning of The Tigger Movie, Roth's empha-
sis remains in commercials. His clients have included: American Airlines,
Betty Crocker, Energizer, Head & Shoulders, McDonald's, Nissan, Radio
Shack, and Toyota.
Job Overview
"I facilitate the designer's vision," says art director David Lazan.
"I'm in charge of managing the art department, [including] budgets and
crew--when it comes to set designers, graphic designers, illustrators;
communicating with the construction coordinator; going over budgets,
schedules, what we need to do both in sets and location; and meet with
the different departments: effects, props, and onward . . . to talk about
logistics. It's both a design and management position."
Special Skills
Art directors must possess strong managerial skills, be organized, com-
municate well, and have the ability to administer a budget. A background
in design, architecture, art, drafting, and illustration is also an asset.
Advice for Someone Seeking This Job
If you want to be an art director, Lazan suggests studying theatrical
design, architecture or industrial design, as well as lighting and filmmak-
ing. Once you have some basic skills, volunteer to work on student,
music video, commercial, or nonunion productions. Contact set design-
ers, art directors, or production designers, and offer to apprentice or serve
as a production assistant for the art department. Get into a position to
observe and make contacts for future work.
JOB TITLE: ART DIRECTOR
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