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During her two years at Harvard
Business School in Boston, Hackney
called everyone she could in the
music
business. Many of those calls turned
into
15-minute informational interviews
where she learned about different
career
opportunities. "I would call people
up
and say, `I'm in school, I don't want
a
job, I just want to find out what
you
do.' " With a clearer idea of what
jobs
were available, she got an interview
at
Elektra Records through a friend of
a
friend. Hired in 1995 to do
business
development, her interest in
technology
led her to explore the potential of
the
Internet. After two years, she was
pro-
moted to vice president of
multimedia
market development. After label
mergers
and restructuring, Hackney was
pro-
moted to senior vice president brand
partnerships and commercial licensing for
Atlantic Records.
ALTERNATIVE MARKETING
COMPANY OVERVIEW
ARTISTdirect Network is a leading on-line music
network that provides services,
comprehensive information, and a contact
community to millions of fans. It is also
the leading company that connects artists
directly with their fans through their own
web sites.
CHIEF OPERATING OFFICER
JOB OVERVIEW
The chief operating officer provides creative
vision for the company and directs
daily operations.
SPECIAL SKILLS
To succeed, you need determination, commitment,
a passion for music, and a cre-
ative mind.
"No fear," states Marc Geiger as
the reason for his success. "A
vision and a love for what I'm
doing is what drives the passion
and the aggression."
It is important to read the
major music trade magazines
like Billboard and Pollstar,but
also read about new develop-
ments in technology and trends
in the entertainment industry
in general.
CAREER
TIPS
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