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Emerging Technologies and Interactive Media - Page 7


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Hard-rocker band Radiohead's recording contract with EMI/Capitol Records
expired in 2003. The group has since foregone the traditional record label to handle
recording, distribution, and marketing as they see fit. For the release of their seventh
album In Rainbows in late 2007, they allowed online consumers to name their own
purchase price. According to New Music Express, the average price paid was about
$10.
The Eagles also went it alone without major record company support for their
2007 album release Long Road Out of Eden. The band formed an exclusive deal with
mass merchant Wal-Mart to distribute the disc.
Back in 2005, country superstar Garth Brooks struck an exclusive multiyear deal
with Wal-Mart stores for his entire catalog, which he took with him after his Capitol
Nashville agreement was mutually terminated.
Established artists are not the only ones choosing to forge their own path, rather
than signing on with a traditional major record company. Delbert McClinton and
John Hiatt released albums through indie label New West Records. Ani DiFranco,
Michelle Shocked, Jonatha Brooke, and Amee Mann have formed their own labels.
Mann, her husband Michael Penn, and their manager Michael Hausman even formed
United Musicians, an organization that provides support services to indie artists.
Some artists leave or forgo major labels because of creative and financial differ-
ences. The expensive overhead at major record companies means that many artists
must sell a million records before earning any profits. First, they must recoup costs
for recording, marketing, promotional tours--including limo rides and dinner for
record executives working on their behalf--and other accumulated expenses.
Considering that the artist is recouping these expenses at a rate of about 50 cents to
$1 per album, they may never get out of debt to the label. Contrast that with an inde-
In the fall of 2007, industrial rock band Nine Inch Nails left its major
record company and made plans to release all future recordings in a
manner similar to Radiohead. Nine Inch Nails' Trent Reznor wrote on
the band's web site: "I've waited a long time to be able to make the fol-
lowing announcement: as of right now Nine Inch Nails is a totally free
agent, free of any recording contract with any label." He went on to
say, "I have been under recording contracts for 18 years and have
watched the business radically mutate from one thing to something
inherently very different and it gives me great pleasure to be able to
finally have a direct relationship with the audience as I see fit and
appropriate."
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