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sonal computer manufacturers saw the potential of audio applications and
began developing affordable consumer machines that included CD-ROM
devices and high-quality speakers that could be attached or built right into the
computer itself. Soon music fans were swapping tracks and copying and burning
their own CDs. The recording business fought back with new legislation. The
Audio Home Recording Act of 1992 required manufacturers of digital records to
pay a 2 percent royalty rate to copyright holders to compensate for the ease of
piracy that digital recording allows and required that recorders contain a device
to prohibit serial copying.
· In the late 1990s, instead of embracing MP3 as the new dominant format,
record labels banned together and attacked. In 1998, the Recording Industry
Association of America (RIAA) filed a lawsuit against Diamond Multimedia, the
manufacturer of the Rio MP3 player. That same year they filed the first of many
suits against Internet "pirates" for posting audio files online and allowing
anyone to download them for free. And then Napster came along.
· Ready or not, the recording industry was forever changed in May 1999 by the
unveiling of Napster. The first P2P network, Napster made it possible for users
to share and swap music files by remotely accessing each other's hard drives. The
major record companies, namely EMI, Sony BMG, Universal, and Warner, felt so
threatened by Napster that they joined forces to sue it out of business. Months
after its launch, the RIAA filed suit against Napster for alleged copyright
infringement. After two years of legal battles, Napster was ordered to remove all
copyrighted material from its network, and the service shut down in July 2001
(after filing bankruptcy and selling off assets, Napster re-opened in 2004 as
Napster, Inc., a paid subscription service). At the time of its closing, Napster had
around 14 million users. Experts in the industry assert that billions of dollars in
revenue were lost by suing Napster and trying to thwart P2P file sharing, rather
than negotiating a model that would benefit everyone. Seemingly overnight,
other P2P file sharing services, such as Grokster, Kazaa, and Morpheus, sprang
up. The RIAA filed suit against them in October 2001. Because these networks
did not use a centralized server, as Napster did, it was ruled they could not be
held liable for illegal activity of file sharing that may take place within their net-
works. The enormous publicity surrounding the legal scuffles did not scare off
users, as the record companies had hoped. The harder they fought against this
new distribution channel, the more popular it became.
ARE RECORD COMPANIES AT FAULT FOR THE BROKEN SYSTEM?
Some blamed diminishing CD sales on P2P file sharing; others place the blame
with the record labels themselves. Over the last several years, label executives have
made a series of botched opportunity decisions. Among their biggest was a failure to
address online piracy at the outset and make peace with Napster.
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