studio session work. Following graduation in
1978, he worked briefly at legendary
rock radio station KSAN in San Francisco, and
several other stations around the Bay
Area, then moved down the coast to Monterey to
work for three years at a radio trade
publication. He began as adult contemporary
(AC) editor, and later was promoted to
national music director. When the magazine
closed in 1981, he moved to Carmel,
California to join former Monkee Mike Nesmith's
multimedia company. While there,
he worked on
Elephant Parts, the first video to earn a
Grammy Award, and worked
on film sound tracks. After eight months, the
opportunity arose to join the staff of
Radio and Records (R&R) in Los
Angeles.
After three years as AC editor and three years
as managing editor at
R&R,Green
was looking for a better location to raise his
children, as well as a way to gain a
stronger background in marketing and
management. He made the move to Nashville
in 1987 to join Film House, where he produced
television ad campaigns for radio sta-
tions and did music research. After three
years, he felt he had learned all he could and
was ready for a change. When the opportunity
surfaced to move to Amsterdam as
editor in chief of
Billboard magazine's sister publication, Music
and Media,Green
accepted the challenge. He was promoted to
associate publisher, but after two years,
family needs convinced him it was time to
return to the states.
When he left America, Green had not realized
that getting a job on his return
would be so difficult. After two years away, he
felt all but forgotten. He returned to
Nashville and Film House late in 1992, but
after just eight months, again felt his
career development restricted. When he heard
about a new department at the
Country Music Association (CMA), Green applied,
but it was not until spring of the
following year that he finally was hired as
international director. Charged with
launching the newly formed international
department, he found himself having to
develop a marketing strategy and assemble
research and photo archives from scratch.
He was promoted to senior director of strategic
marketing in 1995. CMA recognized
the emerging potential of the Internet and its
application to country music and the
music business in general, and expanded Green's
responsibilities. He now handles
issues relating to music on the Internet and
develops ways to better serve the music
community through online resources. He earned
the title of senior director of inter-
national and new business development in 1997.
A self-described music junky, Green
also publishes a reference book
called
The Green Book of Songs by Subject,
which
classifies songs by subject matter for use by
ad agencies, television and film studios,
and others.
Green exited his position at the CMA in 2004 to
become executive director of the
Americana Music Association, a professional
trade organization dedicated to building
and promoting Americana music. Jim Lauderdale,
Lyle Lovett, Kelly Willis, and Marty
Stuart are some of the artists that benefit
from Green's efforts at AMA. While at
AMA, Green received a CMA International Award
for his dedication to marketing
development of country music outside North
America. In October 2007, he departed
User Comments Add a comment…