COUNTRY MUSIC ASSOCIATION (CMA)
VICE PRESIDENT OR SENIOR DIRECTOR
OF
INTERNATIONAL AND NEW BUSINESS
DEVELOPMENT
JOB OVERVIEW
At CMA, Jeff Green's area of responsibility is
twofold: "I help artists and repertoire
develop around the world, with particular focus
on Australia, Canada, Latin America,
and specific markets in Europe. The other half
of my job is focused on new and
Internet business development. I oversee our
web site, webcasts, enhanced CDs and
DVDs that we produce, web events, the MINT
[Music Industry and New Technology]
Conference series and other related educational
series, on-line marketing initiatives,
venture capitol for startup programs, and
legislation issues with respect to rights
management, copyrights, new technology,
emerging technology, and multimedia."
SPECIAL SKILLS
"Writing skills are very important because of
the number of presentations,
reports, documents, and analysis you have to
formulate and present to people to sell
them on an idea. Another is constantly flexing
the creative side of your mind as it
applies to business. When it comes to building
new markets, like international, or
relaunching a trade publication in Europe,
there are no rules. Being able to rethink
how things ought to be and brainstorm without
fear of being wrong, is a wonderful
point of view to bring to the
job."
A DAY IN THE LIFE
"What's on my plate for today is discussions
with representatives in London,
Cologne, and Australia about an upcoming
project," says Jeff Green. "This afternoon I
have a meeting with an executive of a company
that is interested in webcasting the
CMA Awards show, and I'm working on a
presentation about the impact of Internet
radio for the CMA board of directors. I have a
meeting with a company that is
involved with multimedia content, that takes
live concert footage, and makes it avail-
able on line. I'm working on a large proposal
for CMA, with respect to our overall
Internet strategy and I'm meeting with a German
journalist. We're having an MP3
demo session and preparing to teach the staff
about that technology. I've got 459
e-mails to go through, and about eight or nine
phone calls to talk about how we can
make the CMA Awards a multimedia event. I have
Yahoo and Yahoo Broadcast
coming in to talk about chats with artists and
web events." Green is on the road an
average of 90 days a year to attend CMA board
meetings, and music, Internet, and
new technology conferences around the
world.
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