Music for Film, Television, Advertising, and New Media

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CHAPTER

MUSIC FOR FILM,

TELEVISION,

ADVERTISING, AND

NEW MEDIA

What would films like

Forrest Gump, The Big Chill, Saturday Night Fever,or

Star Wars be without music? In the late 1990s, music became increasingly important

to television, with programs like

Ally McBeal, Felicity, Malcolm in the Middle, and

Melrose Place featuring music, on-air artist performances, and issuing sound tracks.

How many theme songs can you sing? Music is also an intricate part of advertising.

Remember The Gap ad featuring khaki-clad swing enthusiasts tossing one another

through the air to the sounds of Louis Prima's "Jump, Jive an' Wail?" This chapter

profiles some of the people who work behind the scenes of your favorite films, televi-

sion programs, and advertising campaigns, to ensure there is music to enhance the

picture.

For convenience only, this chapter is divided into three categories: Creative,

Business Affairs, and Technical. Frequently, those working in a creative capacity also

perform business affairs functions and vice versa.

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