respective monitors. This enables the performers
to hear the sounds each needs to
achieve the best performance.
PROMOTER AND VENUE
BOOKER · BUILDING MANAGER · CHIEF
OPERATING OFFICER · GENERAL
MANAGER · OWNER · PRESIDENT
· PROMOTER · TALENT BUYER
JOB OVERVIEW
These individuals are responsible for the
overall direction and operation of the
company. They contact talent, negotiate deals,
oversee marketing and promotion
strategy, and other details associated with
promoting concerts and other events.
PREREQUISITES
To succeed, you need a strong knowledge of the
touring and promotion aspects of
the business; the ability to read a financial
statement; marketing skills and salesman-
ship; honesty and integrity. "I took accounting
in college and that, as it turns out, was
very important," says Jon Stoll.
A DAY IN THE LIFE
Bill Bachand usually gets into his office
between 9 and 9:30
a.m. and begins going
through the 20 to 25 phone messages from the
previous late afternoon and evening. If
the theater had a show the night before, much
of his day is spent doing accounting
tasks for that event. He is very involved with
promotion and meets twice weekly with
his staff to go over marketing, advertising,
radio events, and ticket sales for upcoming
shows. He will check in with his bar, box
office, and sponsorship managers. He talks
with talent agents and negotiates deals to book
artists into the venue, and works
closely with his executive director, who also
handles bookings. He talks with radio
station and newspaper representatives about
marketing opportunities. Because he is
responsible for the fiscal aspects of the
operations, he also spends time working on
reports and forecasts.
The first things on the agenda when Jon Stoll
arrives at his office is to check his e-
mail, sort through phone messages, and find out
what is going on around the office.
"I try to get in early so that I have time to
deal with office administration, advertising
plans, and other business. The majority of the
work is either in Nashville or
California, which are in different time zones.
Because of the time difference, our
office is open from 9
a.m. to 7 p.m. every day. By the time I finish
my other work,
agents and building managers are just getting
into their offices and I can begin
talking with them."
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