LAURA FORD BARTSCHI, GENERAL
MANAGER,
STUDIO INSTRUMENT RENTAL (SIR)
Bartschi's introduction to the entertainment
industry was as a receptionist at a
talent/modeling agency, where she later became
an agent. Born and raised in Detroit,
she moved to Nashville in the early 1980s. "I
don't write, I don't sing, I don't play," she
says, but she did possess good organizational
skills and was good at working with
people--strong assets to any employer. After
the agency downsized, she landed a job
working for producer/label head/publisher
Harold Shedd at the Music Mill. There she
met the general manager of SIR and learned the
company was looking for an office
manager. After she interviewed with the owner
in New York and completed a series of
tests, she was offered the job. As office
manager she learned all she could about every
aspect of the company, and was rewarded with
more responsibility. When her boss
left the company, she was offered the position
of general manager, a title she has held
since 1993. www.sirtn.com
PRODUCTION
PRODUCTION DESIGNER AND DIRECTOR · SET
AND LIGHTING DESIGNER
JOB OVERVIEW
The designers formulate a concept for artists'
live performance and either create
or oversee the design of the stage, lighting,
special effects, and choreography. They
are involved in song selection, the pace of the
show, and the direction of the overall
performance.
PREREQUISITES
To succeed, you should have a background in set
or lighting design, or both, and
the ability to create unique show presentations
that are feasible to construct and
transport. Willie Williams was once told that
he possessed "`a rare combination of
eccentricity and common sense.' When you're
designing a rock show, you're trying to
show people something that they've never seen
before. Obviously, you need a lot of
imagination. It really requires both your right
brain and your left brain; it is a crucial
combination because if you can't turn something
you've dreamed up into something
that that will work, and that will travel, the
tour will be a disaster."
CASE STUDY:
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