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promoted, he was let go when Capricorn began
having financial difficulties. The same
afternoon, he called HighTone Records, with whom
he had a long-standing relation-
ship, and secured his first publicity client. He
returned to Atlanta in January 1996 and
formed Mark Pucci Media. Pucci's firm has
handled publicity for HighTone Records,
Trainwreck Records, and Blue Bella Records, as
well as individual artists on BNA and
Columbia labels. His clients reflect his own
musical tastes, running the gamut of
blues, jazz, R&B, rock, alternative rock,
rock-a-billy, hillbilly, country, and alternative
country. www.markpuccimedia.com
DIRECTOR OR FAN CLUB PRESIDENT
JOB OVERVIEW
The director or president manages and oversees
client's fan club activities and
marketing efforts through the fan
base.
SPECIAL SKILLS
"You have to have good grammar both in speaking
and writing. You have to be a
nice person with a good deal of patience so you
can deal with the calls from fans. You
are an extension of the artist you
work
for. You have to be willing to go the
extra
mile for people."
A DAY IN THE LIFE
"What keeps me interested in my
job
is that there is no typical day,"
says
Sharon Eaves. "I have a staff that
sorts
through the mail and they handle
each
request, whether it is to purchase
mer-
chandise, request an autograph, or
they
have a question. We answer them all.
We
send thank you notes for any gifts
that
are received. We handle all requests
for
`meet and greet' passes the day they
come
in. I have ten different artists'
newsletters
to get out two or four times a year, so
I
spend a lot of time writing all
the
content, editing, and working on
the
layout. I have meetings with
manage-
ment to plan events and how we can
best
use the fan base to market the
artist's
record. I oversee the design and
planning
"If you make a promise, you
have to keep it. If you make a
mistake, and we all do, admit it
and then work to resolve the
problem as best you can. Own
up to your mistakes and people
will respect you for it."
"Treat everyone the way you
would want to be treated." One
minute you are dealing with an
artist's manager or someone
from their record label and the
next you're taking a phone call
from a fan with an outrageous
request. You have to treat each
of them with the same level of
respect.
CAREER
TIPS
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