POINTERS FOR THE JOB SEARCH
Many colleges and universities offer a degree in
publicity and marketing. Make
sure the school you select has an internship
program affiliated with music businesses,
where they can place you to gain experience.
"There is no substitute for actual experi-
ence. I would suggest that people get into some
music company as an intern and
learn as much as you can about the business.
Even if it isn't the particular area you
want, the more you know how publicity fits into
promotion, marketing, sales, A&R,
and all the other aspects that make up the big
picture, the better you're going to be
able to do your job."--MP
SARAH McMULLEN, PUBLICIST/PRESIDENT/OWNER,
McMULLEN & COMPANY
With interests in music, acting, and writing,
Los Angeles seemed an obvious desti-
nation for Sarah McMullen to seek her fame and
fortune. "My cousin was already in
L.A. working in the music business and she
said, `Come out to the wealth of creative
opportunities in California. You won't be
alone. I'll help you.'" McMullen recently
had graduated from the University of Texas at
Austin with a degree in English and
CASE STUDY:
THE LEAST FAVORITE THING ABOUT THIS
JOB:
"When I start drowning in the administrative
side. It happens if you
own your own business, but it is my least
favorite task."--SM
"The only thing I don't like about my job, and
fortunately it has never
really been bad, is to chase people to get
paid."--MP
THE BEST THING ABOUT THIS JOB:
"The thing I love the very most about what I do
is that it is creative
and hands-on."--SM
"This is not a 9 to 5 job; you put in a lot of
hours and work weekends
and holidays, so you've got to love what you
do. I love listening to
music. I love seeing people perform music, and
I love to be around
people that are creative. For me there is a
real joy in starting out with
someone at the beginning of their career, when
they are virtually
unknown. When that whole thing sort of takes
off and happens, there
is no feeling like it in the
world."--MP
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