Creative Services for Musicians

CD) to a client for review and approval, stop off elsewhere to see proofs from a photo

shoot, then meet with a new client about creative direction for the design of a CD

package. Because Brunt deals with about ten different record companies, he is con-

stantly juggling a variety of projects in all different stages of completion.

When art directing a photo shoot, Brunt generally is involved in the initial plan-

ning stage of selecting location, clothes, lighting, and giving other creative input.

Sometimes he is involved in selecting the photographer, stylist, and makeup artist. On

the day of the shoot, he arrives at the location early and is there throughout the day

to offer creative input on lighting, angles, setup, and props.

POINTERS FOR THE

JOB SEARCH

"There are schools that

teach art direction, which is just

a matter of developing con-

cepts. Another good way to

become an art director is to

start out in a studio or an

advertising agency and work

your way up to the responsibil-

ity of having to develop, define,

and take concepts all the way

through to completion. That is

what an art director does."

"Developing concepts; that is the first part of art direction. If you're good

with concepts and you're good with people, you might make a good art

director."

"I'm not convinced you can be taught to be an art director. I think you

have to inherently be an art director. I know a lot of people that are tal-

ented graphic designers that aren't good art directors, and I know a lot of

good art directors that are not graphic designers."

THE LEAST FAVORITE THING ABOUT

THIS JOB:

"In country music, there is a certain

framework that is forced on you. They

won't let you go beyond a certain kind

of type and size and color and image.

It is very restrictive."

THE BEST THING ABOUT THIS JOB:

"I like the challenge of creating some-

thing definitive."

Creative Services for Musicians - Page 2