Management for Musicians

officially in charge of advertising, publicity, and finance, Green quickly discovered the

truth about working at a young company: you end up pitching in wherever you are

needed. As the careers of the company's roster have taken off, especially the phenom-

enal rise of client Bryan White, Green found herself juggling many duties, and loving

every minute of it.

In late 2003, Green joined SEA Records/Sterling Entertainment Associates, as

director of public relations. Green was given responsibility for all media relations

for the company's entities, including SEA Records, music and book publishing

divisions, and the concert division.

TOUR ASSISTANT · MANAGEMENT ASSISTANT ·

PRODUCTION COORDINATOR

JOB OVERVIEW

Staff in these positions assist and provide office support to the artist, tour

manager, band, and crew. Duties include travel arrangements, such as booking airfare,

hotels, and ground transportation, or scheduling tour buses and drivers; confirming

catering specifications; handling meet and greets, and other issues related to the tour.

SPECIAL SKILLS

To succeed, you need organizational skills, attention to detail, patience, problem

solving skills, a friendly personality, and self-motivation. "Honesty. Not telling people

what they want to hear, but what they need to hear. Being a people person."

"If you're nice to people, there is not much that you ask of them that they

won't do. I treat people like I want to be treated."

"In the music business, there is no security and no guarantee that you're

going to have a job tomorrow. Every day you have to do the best you can

and have no regrets about how you treated somebody or how you did

your job."

Skills learned working for an agent who books artists' tours or a travel

agent translate well into a tour assistant.

Management for Musicians - Page 10