MANAGEMENT STAFF
ARTIST MANAGER · DIRECTOR OR
MANAGER
(ADVERTISING, PUBLICITY, AND INTERNET
TOOLS)
JOB OVERVIEW
The focus of Stephanie Green's responsibilities
is to coordinate label, independent,
and in-house forces to maximize advertising,
publicity, and marketing campaigns in
all media forms, including the Internet and new
technology.
SPECIAL SKILLS
"There are no set rules in this business, so
you are constantly challenging yourself
to be creative. You set up an album one way for
one artist and set up an album a dif-
ferent way for another artist. You have to be
able to keep track of paper and be detail
oriented. I'm tenacious and persistent. I like
to go after things and think big. If it
doesn't work, I try to find another way to go
about it."
A DAY IN THE LIFE
The first thing Stephanie Green does each day
is check her e-mail and read the
daily faxes. She tries to carve out some time
in the morning to read trade magazines
and then hops on the Internet and starts
surfing. "I do a fair amount of research and
marketing on the Web. I work
closely
with our graphic and multimedia
design
folks to maintain our artists' sites.
On
any given day, I could be answering
a
phone call from an independent
publi-
cist or the record label asking me
to
coordinate an interview with an
artist,
handling a request for an
autographed
auction item, or tracking down an
artist
to get an autograph, or to have them
do
a phone-in interview. This
afternoon
I'm mapping out an itinerary."
POINTERS FOR THE
JOB SEARCH
"There aren't any rules to finding
a
job in the music industry.
Sometimes
you know somebody; sometimes you
fall into a job; sometimes you start as
an
"Ask questions. If you don't
understand something, ask. I
always try to find new ways to
go about accomplishing things."
"The highs are very high and
the lows can be very trying, but
if you stay at it and go for it,
management can be just
wonderful."
While in college, take marketing
and writing classes. Both will
help you land a job and be suc-
cessful in it.
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