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CHAPTER
6
MANAGEMENT
Managers function like air traffic controllers,
keeping things in the air, routing
things in and out safely and on schedule. They
are constantly on the hot seat to make
decisions and keep things on course. Great
managers are those who share their
client's vision and passion, and who work
diligently to help them achieve their goals.
This chapter is divided into two sections:
Personal Managers and Management Staff.
PERSONAL MANAGERS
ARTIST MANAGER · MANAGER ·
PERSONAL MANAGER
JOB OVERVIEW
Managers direct all aspects of an artist's
career, including record company issues,
publishing, touring, marketing, publicity,
business management, film and sound track
work, sponsorships, endorsements, and other
opportunities. Some managers secure
recording and/or publishing contracts and are
involved in the negotiations, either
handling it themselves or, in most cases,
working with the artist's attorney.
PREREQUISITES
To succeed, you should have a well-rounded
understanding of how the entire
music industry works, and allies within its
ranks. Generally, managers have one or
two particular strengths, such as touring,
publicity, publishing, recording, or legal
backgrounds, and they then surround themselves
with a team that has strengths
where their own knowledge is
weakest.
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