Kroll, John Mayer, and Janet Jackson are but a
few of the artists who have recorded at
Ocean Way.
www.oceanwayrecording.com
PRO-AUDIO RENTAL COMPANY
Pro-Audio companies rent equipment to recording
studios. Items for rent may
include tape machines, microphones, and
outboard gear such as delays and effects.
Recording tape is available for purchase. Top
of the line equipment can be very
expensive and because recording technology is
constantly improving and changing, it
is often more cost-effective to rent special
gear on a need-to-use basis.
GENERAL MANAGER · MANAGER
DUTIES
The manager handles the daily operation of the
company, including customer
relations, sales and service, contract
negotiation, and management of staff. A thor-
ough knowledge of current and cutting edge
recording technology is essential.
PREREQUISITES
A background in electronics and experience with
recording equipment is essen-
tial. "Being able to talk to people on the
phone is a big plus with Dreamhire," says Jeff
Altheide. "You've got to be able to convince
them [potential clients] that you're going
to be able to give them the equipment that they
need and make sure that it works."
A DAY IN THE LIFE
Altheide arrives at the office at about
8:30
a.m. and gets the computer system
up
and running. (The company has a complex
computer system that keeps track of the
gear and prints out all of the contracts.)
Throughout the day he handles phone orders
and quotes prices for rentals. As manager, he
is responsible for time cards, payroll, and
other managerial duties. Because
many
of the company's clients are in
Atlanta,
Austin, Orlando, and other major
cities
with recording studios, the end of
the
day is devoted to filling orders
and
packing them for Federal Express
pickup. "I keep track of every
rental,
what gear is going where, if the
client
calling already has billing set up with
us,
or if we need to get credit card
informa-
tion and set up an account. I
delegate
the authority to the other employees
to
"Develop people skills: being
able to talk with people and
work with people."
"Stay updated with the equip-
ment that is coming out and
where the technology is going--
that is very important."
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