Six months into his new position, a Minnesota
entrepreneur offered Singer a job
opening in an innovative video and music chain
called Tidal Wave. He began with
only a borrowed desk, a set of blueprints, and a
list of telephone numbers, and within
eight and a half years, he had opened 14
stores. Thoroughly burnt out by this time, he
quit and took six months off to plan his next
career move.
Singer put together a self-marketing campaign
whose quirky sense of humor
appealed to the management at Best Buy. Always
able to operate well in chaos, he
took over the special projects that no one else
wanted or understood. In 1997, he was
drafted to expand the company's web site into
an on-line music store, which contin-
ues to evolve as one of the industry's most
innovative operations. "We created a
download storefront on the Web," said Singer,
"utilizing a platform that makes it easy
for consumers to access their favorite music
digitally." Singer was rewarded for his
success with a promotion to senior manager of
Digital Media Service.
www.bestbuy.com
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