college credit. It was frustrating for me to
offer up my services for free, but people
couldn't let me work because I wasn't getting
college credit for it."
LEE SWARTZ, LIBRARY MANAGER, SONY/ATV
MUSIC
Music has always been a passion in Lee Swartz's
life, although he didn't immedi-
ately consider a career in the business. He
grew up in northern Pennsylvania and after
serving in the armed forces, enrolled in film
school at Pennsylvania State. In time, he
gravitated back toward music and transferred to
a school in Pittsburgh that offered
music business courses.
After graduation, Swartz moved to Nashville,
arriving with no job, no prospects,
and no money. "I decided I would just try to
make something happen. I think when
you take chances, good things happen." Because
he was no longer a student, Swartz
could not get an internship to get his foot in
the door. "I couldn't even work for free!
That was very frustrating." Eventually, he
found an internship with a small firm, and
soon after landed a job in the tape room at
Sony/ATV. When his boss later left the
company, Swartz was promoted to the position of
manager of the library.
FILM, TELEVISION, AND ADVERTISING
LICENSING
VICE PRESIDENT FILM & TELEVISION MUSIC
LICENSING
JOB OVERVIEW
In the licensing arena, you market and exploit
the catalog of songs to film and
trailers, television programs, commercials,
advertising, and new media communities,
such as CD-ROM and video games, for
synchronization. You conceive and manage a
variety of music marketing campaigns, and
direct and motivate department staff.
PREREQUISITES
A love of all types of music, as well as a keen
interest in film and television pro-
grams are essential. Here, you must be highly
organized, have typing and computer
skills, and the ability to compose
correspondence and various marketing materials.
Verbal communication, leadership,
self-motivation, and creative thinking are essen-
tial. Social skills, flexibility, and a
friendly and outgoing personality are extremely
helpful.
CASE STUDY:
User Comments Add a comment…