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thought I was so sharp that somebody would
snatch me right up." While he looked
for a position, Bomar took freelance advertising
work to make ends meet, and a few
more of his songs were recorded. A year and a
half later, in 1981, he landed a full time
job as a song plugger at Combine Music,
pitching the catalogs of Kris Kristofferson
and Tony Joe White, among others. During the
next six years, some of his own songs
were picked up as album cuts and for films,
including number one hits for Conway
Twitty and Joe Glazer. But Bomar came to
realize that his greatest talent lay in song
plugging. Naturally gifted with a likable
personality and friendly disposition, he loved
the personal interaction and problem solving
that were involved in this work.
Bomar had been promoted to general manager at
Combine before he left in 1987
to form Little Big Town Music, with partner
Kerry O'Neil. The timing was perfect.
Combine Music soon came up for sale, and Bomar
was able to lure away some of its
best writers, including Bob DePiero and John
Scott Sherrill. The following year he
signed Steve Seskin. During the next 11 years,
Little Big Town's writers garnered 17
number one singles and more than 30 Top Ten
albums. As the business grew more
successful, Bomar found that his attention was
increasingly taken up by administra-
tive duties, leaving little time for the
creative aspects that he loved.
In 1998, Sony/ATV Music approached Bomar about
buying out his company's
song catalog, and again, the timing was
perfect. Ready for a new challenge, he sold the
catalog and went to work at Sony, managing the
creative department's four song
pluggers and the city's largest roster of
songwriters. Bomar left Sony in 2006 and
returned to independent music publishing with
the formation for Green Hills Music
Group in early 2007. He is a recipient of The
Nashville Songwriters Association's
President's Award.
www.greenhillsmusicgroup.com
CREATIVE MANAGER · PROFESSIONAL MANAGER
· SONG
PLUGGER · VICE PRESIDENT CREATIVE
SERVICES
JOB OVERVIEW
The goal here is to discover and sign new
writers and exploit the catalog of songs.
Additionally, you want to further develop the
careers of signed writers.
As EMI Vice President of Creative East Coast,
Paul Morgan's main duties are to
find and sign new talent, whether they are
artist/writers, producer/writers, or song-
writers, to work with the company's roster of
staff writers, and to exploit the catalog.
It is crucial that Morgan keep abreast of when
artists are recording, who is producing
their record and for what label, so that he can
pitch songs to them or arrange for a
co-write with one of his staff writers. It is
important for him to maintain relation-
ships with record company A&R staff,
producers, artists, managers, and attorneys.
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