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Music publishing - Page 6


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LANA THRASHER, PRESIDENT, MAJOR BOB MUSIC CO., INC.
"I have always loved music," states Lana Thrasher. A southern California native,
she grew up going to clubs with her parents, where her mother pursued the dream of
being a singer. Thrasher majored in business and minored in music at University of
California at Los Angeles (UCLA), with the intent of becoming an attorney. While in
school, she took a part-time job at Kenny Rogers Productions' Lion Share Publishing
Company, but it was the recording studio upstairs that changed the direction of
Thrasher's life.
During the two years that she swept floors, photocopied, typed, and did whatever
was needed, she got to peek into the studio and watch Quincy Jones produce. "I was
attracted to the studio and I started ditching school to be there. I worked and learned
and just watched Quincy Jones and absorbed everything that was going on. That is
when I decided this is what I'm going to do when I grow up." Through meeting Jones,
Thrasher earned an opportunity to work as a runner at A&M Studios during the
making of the "We Are The World" project.
At the invitation of a friend, she traveled to Nashville in 1988, fell in love with the
city, and decided to relocate. The following summer, she arrived with a Volkswagen
Bug and $68. "That was all I had. I was pitiful." Soon after her arrival in Music City,
Charlie Monk offered Thrasher an internship at Opryland Music Group. To supple-
ment her income, she worked as a roving musician at Opryland and performed
aboard the General Jackson Showboat, where she was able to eat for free. When
Monk's friend Bob Doyle was about to open a new publishing company, he recog-
nized Thrasher would have more opportunity to grow with the new firm and recom-
mended her for a job. "They were this little company that had just signed Garth
Brooks, but he didn't even have a record deal yet. Bob said, `I can't pay you anything,
but I'll give you a key.' I was so excited--I had my own key! They bought my lunch
CASE STUDY:
THE LEAST FAVORITE THING ABOUT THIS JOB:
"When you sign a truly good writer or truly great artist, you put time and
money into working with them and you become like family. When it
doesn't work, when you don't know how to make money with them (can't
get their songs cut or secure a record deal) and you have to let them go,
that's hard."
THE BEST THING ABOUT THIS JOB:
"I love taking somebody's lyrics and music into the recording studio and
producing the song--hearing it come alive. That is very exciting. Working
in the recording studio is my favorite part of my job."
VOICES
OF
EXPERIENCE
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