PRESIDENT · VICE PRESIDENT ·
GENERAL MANAGER
(INDEPENDENT OR SMALLER MUSIC
PUBLISHER)
JOB OVERVIEW
The executive officer oversees the day-to-day
operations of the company by man-
aging the creative and administrative personnel,
staff songwriters, and the acquisition
and exploitation of catalog. Major Bob
president, Lana Thrasher, supervises the
administrative and creative staff
(which
includes songwriters), the
exploitation
of catalog, and is also heavily
involved
in the production of song and
artist
demo recordings. Thrasher
interfaces
with subpublishers around the globe
as
well as her independent song
pluggers.
She looks for artist/writers,
producer/writers, and songwriters
to
sign, and also negotiates contracts.
She
also oversees Major Bob Productions,
a
company set up to develop,
produce,
and secure recording deals for
artists.
PREREQUISITES
To succeed on the executive level,
you should have an understanding
of
both copyright administration and
the
creative affairs side of music publishing. You
should have solid contacts within the
music industry and the ability to recognize
great songs. Studio production experience
and strong people skills are necessary. You
should be self-motivated and have a will-
ingness to perform whatever tasks are needed to
get a job done.
A DAY IN THE LIFE
A typical day for Thrasher begins with
appointments to play songs for artists, pro-
ducers, and A&R people; to meet with her
staff, or to listen to new songs by one of
her writers, or a writer looking for a deal.
Then, she may run over to a recording
studio to hear and approve the mix of demos
from the previous day. Throughout the
day there are phone calls to take and return,
budgets and bills to sign off on, and
pending deals to negotiate or
approve.
Watch and learn from those
around you. Be patient, work
hard, and be willing to do
whatever task is given to you
with a good attitude.
"Don't be afraid to start at the
bottom and work your way up."
Too many people think they are
going to see success overnight,
and, when they don't, they give
up. It takes time to make con-
tacts and build your reputation.
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