THEATRICAL PRESS AGENT

http://www.cas.okstate.edu/career/what_to_do/theater.html
A description of the job of theatrical press agent and some practical experiences for entering this profession.

There's a New Press Agent in Town!
http://www.oobr.com/ads/copy/botCRThin.html
An example of how a press agent might announce services to the public.

BOOKS

Goldberg, Jan. Real People Working in Entertainment. Lincolnwood, IL: NTC Publishing Group, 1999.

This book features interviews with dozens of people who work in the entertainment industry. In addition, basic information about salary, job details, and training requirements is mentioned.

Yale, David, and Ann Knudsen. Publicity & Media Relations Checklists. New York: McGraw-Hill, 1995.

This book is a very helpful way to learn about jobs in publicity.

Yaverbaum, Eric. Public Relations Kit for Dummies. New York: Hungry Minds, Inc., 2001.

Discusses how to organize and orchestrate PR from budgets, coordinate various media outlets, and tie into advertising and marketing campaigns.

PERIODICALS

American Theatre
355 Lexington Avenue
New York, NY 10017
Web site: http://www.tcg.org/frames/am_theatre/fs_am_theatre.htm
This magazines promotes not-for-profit theaters; they're a good place to get a start.